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Specialized Expertise: Performance Marketing, Paid Search & Full-Funnel Analytics
The engagement provided performance marketing optimization for an omnichannel e-commerce and lead-generation brand. The scope included Google Search and Meta Ads campaign restructuring, server-side Conversions API (CAPI) instrumentation, ad copy multivariate testing, and cohort-based ROAS attribution. Deliverables included campaign governance documentation, automated weekly performance dashboards, and creative refresh schedules.
To protect non-disclosure terms and proprietary assets, identifying client identities, commercial budgets, and location specifics are withheld from public display.
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