Enterprise AI & Automation Execution & Implementation

1. Architecture & Discovery 2. Milestone Delivery & Implementation 3. Quality Validation & Handover Specific Requirements: Project Title Senior Digital Marketing & Growth Specialist (SEO, Funnel Optimization & Acquisition) Executive Summary We are seeking an experienced Growth & Digital Marketing Specialist to develop, execute, and scale our inbound and performance marketing strategies. The ideal candidate will take ownership of end-to-end acquisition channels—focusing on technical and organic SEO, paid campaigns, conversion rate optimization (CRO), and user acquisition funnels to drive qualified pipeline and revenue growth. Detailed Scope & Milestones Core Deliverables & Responsibilities: Channel Audit & Growth Strategy: Conduct a comprehensive audit of existing web properties, current traffic sources, technical health, and conversion funnels; deliver a prioritized 90-day roadmap. Organic Search (SEO): Implement technical site improvements, structured data/schema architecture, keyword targeting, and a content optimization strategy for core product/landing pages. Paid Acquisition & Performance: Setup, optimize, and manage targeted ad campaigns (Google Ads/LinkedIn/Meta) with strict ROAS/CAC targets. Conversion Rate Optimization (CRO): A/B test landing pages, copy, and CTAs to improve visitor-to-lead conversion efficiency across high-intent pages. Analytics & Reporting: Establish unified tracking dashboards (GA4, Google Search Console, Looker Studio) to monitor organic visibility, CAC, LTV, and weekly sprint KPIs. Milestones & Timeline: Phase 1 (Weeks 1–2): Discovery & Technical Audit – Full technical SEO audit, tracking setup verification, competitor benchmarking, and prioritized backlog delivery. Phase 2 (Weeks 3–6): Optimization & Campaign Launch – On-page/technical fixes deployed, landing page optimizations live, and core acquisition campaigns active. Phase 3 (Weeks 7+): Scaling & Iteration – Bi-weekly conversion/ROAS reporting, ongoing A/B testing, and scaled content/inbound engine execution. Requirements & Qualifications: 4+ years of proven track record in digital marketing, technical SEO, and performance growth. Proficiency with industry tools: GA4, Google Search Console, Screaming Frog/Ahrefs/SEMrush, and tag management. Strong analytical ability to translate raw data into clear, high-impact growth experiments.