Seeing visitors on a signup or project-posting page does not mean new accounts were created. A page view records an interaction with a page; a registration requires a successful account-creation outcome.
Define the funnel in plain language
Separate arrival, form start, submission, account creation and email confirmation. Decide which of these is the business conversion you need to report. Give each event a clear definition shared by marketing and development.
For example, a guest may draft a project before registering. The draft is useful engagement, but it should not appear in an administrator's list of registered users.
Compare the right evidence
Use the account database as the record of created accounts. Compare aggregate totals with Analytics using the same timezone and date range. Account for consent choices, blockers, retries and the delay between signup and confirmation.
Avoid putting email addresses, names or private project text into event parameters. Use approved event labels and aggregate measures.
Verify events through the complete journey
Run an authorised test in a suitable environment. Check that validation errors do not trigger success events and that reloading a confirmation page does not repeatedly count the same action.
Google's key-event explanation helps define which events represent meaningful outcomes. Marking a page view as important does not make it evidence of a stored registration.
Ask an analytics specialist for an event dictionary, test results and a dashboard that distinguishes traffic from completed accounts. This gives conversion work a reliable baseline and avoids redesigning a page to solve a reporting mismatch.